What is the Best SEO Strategy for Small Businesses?

If you’re a small business owner then you’re probably finding making an impact online frustrating.

It probably all seemed so simple – set up your website and then sell your goods and services from it, but the reality is that it’s difficult to get people to find your website, and without visitors you’re going to struggle.

The internet is vitally important for small businesses today with Google giving the statistic that 97% of people search online first for local goods and services, so you really do need as strong a presence as possible for your website.

Small business SEO doesn’t need to be expensive!

If you’ve been shopping around already you’ll have seen a massive difference in the prices that different SEO companies quote you.

On the one hand the big named companies will quote you crazy figures like £1000+ (per day!), while on the other hand you might get random unsolicited emails from Indian “SEO” companies that quote you more like £100 per month.

It seems weird that there’s such a difference, and like many other things in life you need to find the right balance between the two.

We would never advise you to go for the super cheap option, because the reality is that they use all kinds of software to automatically spam the web with your website which could result in a Google ban. It certainly won’t help your rankings.

On the other hand the firms that quote huge prices offer little in return, often trying to convince you to choose long tailed keywords that are easy to rank but deliver few visitors, and often not making any real difference to your online business.

So what is the best SEO strategy for a small business?

You need to be somewhere in the middle, either paying a reputable company a monthly fee of £250 – £500 per month, or £500 – £1000 for more demanding jobs with more competitors to beat, until you get the rankings you need (should be 3 to 6 months).

If you are more interested in local results, or your niche isn’t really competitive then you may get results a lot faster than you expect – sometimes within a month to 6 weeks!

At SEO Experts we can tailor an SEO package to fit in with your budget, and we really do deliver results – just take a look at a small snapshot of our clients in our case studies. First however I strongly advise you to take a look at our advice sections on SEO and CRO to see how you may be able to improve your rankings yourself.

Whatever your situation and whatever your budget we understand what it’s like to be a small business, and that results and a solid return on investment are important to you, and that’s why we work with you, not just for you.

When you choose us for your small business SEO you know that you’ll get the results that you need.

Feel free to contact us for a no obligation, and jargon free chat about your business and your requirements.