Until fairly recently it was enough to help with getting your site ranked well in Google if you simply had a domain name that matched the product or service that you were offering your visitors. These “exact match domains” (or EMD’s) had their ranking effect downgraded a
Read more →Google have last week launched their new supposedly improved Penguin update to tackle web spam, but we’re asking whether the new update really all it’s cracked up to be? When Google launched the original Penguin algorithm change back in April 2012 there was chaos in the webmaster
Read more →I’ve been meaning to do this for a while, it’s a comparison between Google Wallet and Paypal as a payment processor option on a website to compare what happened to conversion rates when Google wallet was replaced with Paypal.
Read more →After the latest EMD update and Panda update and whatever other updates have been sneaked through recently, there’s been a few surprising murmurings from people who have allegedly had interviews with various people at Google. And all of these murmurs have a bearing on the likely future
Read more →We created a blog post shortly after Googles EMD update (here) in which we mused over the impact and what appeared to be inconsistent results. Since then it’s transpired that although Google gave their EMD change quite a fanfare, they also did a Panda update at around
Read more →LoL here we go again! Google have this time decided to tackle the problem of “low quality EMD’s” and the result is chaos in the web world as people discover their websites have vanished out of the results in a poof of smoke. [an EMD is an
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