I know that the graph looks very mathematical but I promise you there will be no maths at all in this post! I posted a few days back about the Penguin, asking “is it a penalty or a devaluation of links” and in it I promised to
Read more →I was having a conversation the other day with another SEO and an interesting topic came up, namely whether Google’s Penguin algorithm update is a penalty applied to a website, or a devaluation of backlinks. I have to admit that I’d not really thought of it as
Read more →This post is following on from “is brand optimisation the new SEO?” and deals with the question of how to choose the right domain name for your website after Google’s Penguin, Panda, and most importantly their EMD update. As noted in our previous post, in the past
Read more →Until fairly recently it was enough to help with getting your site ranked well in Google if you simply had a domain name that matched the product or service that you were offering your visitors. These “exact match domains” (or EMD’s) had their ranking effect downgraded a
Read more →Google have last week launched their new supposedly improved Penguin update to tackle web spam, but we’re asking whether the new update really all it’s cracked up to be? When Google launched the original Penguin algorithm change back in April 2012 there was chaos in the webmaster
Read more →I’ve been meaning to do this for a while, it’s a comparison between Google Wallet and Paypal as a payment processor option on a website to compare what happened to conversion rates when Google wallet was replaced with Paypal.
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