Is Brand Optimisation the New SEO?

Until fairly recently it was enough to help with getting your site ranked well in Google if you simply had a domain name that matched the product or service that you were offering your visitors. These “exact match domains” (or EMD’s) had their ranking effect downgraded a

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Is Googles Penguin Update all it’s cracked up to be?

Google have last week launched their new supposedly improved Penguin update to tackle web spam, but we’re asking whether the new update really all it’s cracked up to be? When Google launched the original Penguin algorithm change back in April 2012 there was chaos in the webmaster

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