What is the Google Dance?

Sometimes you’ll find that if you do a search for a keyword your website will appear in position X. You search again 30 minutes later and you see you’re in position XX. 3 hours later and you’re back in position X. An hour after this and you’re

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There’s More to Life than Ranking

Okay, let’s face it, the big bogey that is SEO – what is the point in ranking in Google if what you have to offer isn’t what the searcher is looking for? It’s like funneling people to the end of a street promising them a McDonalds when

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Click Through Case Study

Once you have your site ranking how exactly do you get them to click on your Google result to get them to your website? Here’s an interesting case study that works for local websites – but of course there are different methods available for different customers. I

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There’s a Rumble in the SEO Jungle….

…and could it be a game changer? What I am talking about is the patent applied for by Google relating to “implied links” which seeks to steer the search engine giant away from actual hypertext links, and into the arena of measuring (for example) brand mentions within

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