It’s been widely accepted for quite some time that the links that point back to your site (otherwise known as backlinks) are very important in terms of ranking well in Google.

But getting them can be difficult, and if you don’t do it right then it can cause you major problems. Like getting banned.

First of all here’s what you shouldn’t do:

  • Don’t get involved in link exchanges, where you link to someone elses site, and in return they link back. It doesn’t work, it’s so totally transparent it’s laughable.
  • Don’t buy links from websites even if they’re a Page Rank 10 – that’s against the rules.
  • Don’t get involved in link farms.
  • Don’t get involved in blog networks or other linking networks.
  • Don’t buy into automated tools that spam the web and everything on it.
  • Don’t try using Xrumer or other similar services.
  • Don’t do anything that you feel is trying to cheat your way to backlinks.

Wow – that doesn’t leave a lot of options to get some genuine backlinks does it? And actually, what are genuine backlinks?

Well this is just about the most contentious issue in search engine optimisation. You need links, but just about anything you try to do to get them is against the rules.

A genuine link according to Google and other search engines, is where someone likes your site, or rather a page on your site so much that they decide to link to it so other people can enjoy it too.

And the advice generally is – create unique, compelling content that will attract links naturally.

Well, that’s a great sentiment but you are faced somewhat with the old chicken and egg routine, namely that in order to get people to see your content, like it, and link to it, they need to first find it.

And to find it they need to discover you in the search engine results, and for that you need links.

So what can you do? Well, whether it’s seen by some as against the rules or not the bottom line is that you absolutely do need some links, and so you need to go and get some.

There is however a right way and a wrong way to go about it, and you must remember that not all links are created equal. It depends on the authority and trust of the site that is giving you the link.

For example, what do you think would carry the most weight, a single link to your website from a news page on the BBC or CNN website, or 100 links from an assortment of non-descript and crappy blogs?

It’s obvious isn’t it? The site at the top of the results isn’t the one with the most links, otherwise search engine optimisation would be so easy. It’s a combination of the quality of the site, and the quality of the links pointing to the site.

So how do you get those elusive links?

Well, there are sites out there specifically designed for you to leave links from, like social bookmarking sites, like Digg and Stumbleupon, or there are social networking sites like Facebook and Twitter (you can think about Facebook like buttons, etc to get people talking about, and visiting your website too), and there are directories like the DMOZ, Yahoo Directory, and Best of the Web.

These are all completely legitimate places to leave links to your website and are a great place to start, however…

…these alone will not get you to the top of the results.

For this you need a lot more high quality links, and I’m afraid that I can’t just tell you where you’ll find these, since this is one of our core services – and I don’t want to put myself out of business.

I don’t want this to sound like a cheesy sales pitch, because that isn’t what this site is about, but we can however build those links for you at a very reasonable and competitive price, and we do get results.

Have a look at our special offer page if you’re interested in trying us out at a heavily discounted rate.

And that’s it for this section, next we’ll look at how to get traffic to your website.