In our last blog post we promised to show you 3 easy ways to significantly speed up your website to improve SEO results- so here you go!

The main problems with site speed or the time it takes a site to load are related to the size of the files that are relayed from the server that the website lives on to the users browser.

Think of all of those images, css files, javascript files, and the rest of the html, text, etc.

All of this takes up space, and so if you can reduce it then your site will load faster – simple!

So to speed up your site significantly go through these 3 steps:

1) ZLIB Compression

This could speed up the delivery of your site by making it load up to 4 times faster!

To use this you need to have ZLIB compression enabled on your server – there is a simple method to find out (see the link below), or you could just ask.

If you do have ZLIB compression enabled, then it’s a simple matter of adding 2 lines of code at the top of the header.php file (assuming you’re using WordPress or some other dynamic website platform), or at the top of your static html files, and your server will do the rest.

Your site is delivered in compressed form, the users browser will unpack it and display the site!

Rather than me just repeating what’s been said elsewhere, you can just follow this link to find out more – you can even test the speed of your site afterwards to make sure it’s compressing properly.

2) GZip Compression

Although ZLIB compression works wonders, it doesn’t address the problem of the size of css files and javascript files, to reduce the size of these we use GZip compression.

First of all you should check to see whether you can reduce the number of css and javascript files by combining them together, so that only one file needs to be called, rather than lots of them.

You can also strip out comments and white spaces/blank lines from your files to make them even smaller.

Once you’ve done this you can happily GZip the files and you will now have an even faster site!

If you use wordpress then there is a GZip plugin or 2 available – we won’t recommend one here, since new plugins are continuously coming out, and old ones might stop working with newer versions of WordPress.

Just check the plugins section at WordPress and find the best and latest version.

3) Crunch your Images

Obviously one of the biggest file sizes on many sites will be the images, including logos, etc.

If you can reduce the image sizes then this will also help to tremendously speed up your site.

We use the free version of a program called Pixillion to reduce our image sizes, you can easily cut the file size by 50% without seeing much of a change in the visual qualities of the image, sometimes more – this can save some serious bandwidth.

If you follow all 3 of the simple steps outlined above then you will see that you can quickly and dramatically increase your websites speed.

You might even see that your conversion rates increases too, and you won’t need to even dream (or have nightmares about) moving your site to another host!

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