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Website Content Analysis

Website Content Analysis Converts Visitors Into Customers

You’ve Got Web Site Traffic : Now Convert It Into Website Sales

A successful website requires more than just achieving a high search engine ranking.

Optimizing your website to be search engine friendly is an essential requirement, but once that web site traffic arrives at your site you need Human Being friendly content that turns website visitors into paying website customers.

Many sites get one or the other right, getting both right requires a fine balancing act to satisfy both requirements.

Our Website Content Optimization balances search engine requirements with content that sells.
 

Optimizing Website Content For Search Engines & Human Beings

If you’ve read through our SEO pages then you’ll already be familiar with the different factors that need consideration when optimizing a website to make it search engine friendly.

On previous pages we have discussed how many SEO factors need to be considered not just independently, but also in conjunction with other SEO elements.

We now need to consider how our entire SEO effort needs to be designed in conjunction with the most important consideration of all – converting the visiting web site traffic into paying & loyal website customers.

It must be realised that although a website may achieve excellent search engine positioning, it will not achieve the level of business that it should if it is appealing to search engines, but not to the people who visit it.

A fine balancing act is required to write compelling, emotive content that captures a visitors attention & motivates them to buy, and at the same time to make sure that the content is rich in SEO keywords so that it is appealing to the search engine, & consequently highly visible within the rankings.

We have already touched upon this subject on our Organic Search Engine Optimisation page, this simple equation is borrowed from that page & hopefully highlights the issue:

Poor Search Engine Ranking  x Poor Web Site Content  = Low No. of Visitors x Low Conversion Rate  =  Poor Online Sales

Poor Search Engine Ranking  x Good Web Site Content = Low No. of Visitors x Okay Conversion Rate = Some Online Sales

Good Search Engine Ranking x Poor Web Site Content  = High No. of Visitors x Low Conversion Rate  =  Some Online Sales

Great Search Engine Ranking x Great Web Site Content = High No. of Visitors x High Conversion Rate = Great Online Sales

The necessity of getting both the search engine & Human requirements right cannot be over emphasised.

Search Engine Optimization needs to provide a high volume of web site traffic, & also convince the Human user of your website to buy!

SEO Experts offer a full website content optimization service which is performed by a graduate PhD in English literature who is also an experienced business woman with extensive experience in sales & marketing, ensuring clear, effective content that sells.