SEO Blog
Pay Per Click Management Manual
SEO Experts are pleased to announce the launch of our PPC Management e-course which is available as a downloadable PDF from www.PPC-Management.org & www.payperclickmanagement.org.uk for the incredible price of just $149.95 to the first 100 customers.
The techniques outlined in this manual are the same methods that we use to reduce the PPC costs of our customers by up to 90% overnight.
Also included are internet marketing techniques and keyword research tools that we use to swell the number of highly motivated buyers to our customers sites to increase their turnover and bottom line.
Don’t miss out on out PPC Management Course, once the 1st 100 copies are sold the price will go up to the regular price of $495.
Search Engine Optimisation Course
SEO Experts are excited to announce that we will be launching a new search engine optimisation e-course early in the new year on our new site www.search-engine-optimisation.com.
The course will be in 10 parts delivered weekly and is designed to help people and companies who can not justify the expense of employing an seo company to learn how to optimise their websites for themselves.
Each part will cover an important topic giving you all of the help, advice, and tools that you need to complete the optimisation at each step.
This is a great way forward since it allows you to methodically learn the techniques used in search engine optimisation and once you’ve learned how to optimise a website you can use the skills over and over again - this course will be worth it’s weight in gold!
The cost of this course is exceptionally low for such high quality and literally business changing information.
Be sure to check back in late January to take advantage of this incredible seo course.
Business Websites
SEO Experts have today launched a new “under £1/day“ business website service for small and medium businesses.
Our “off the shelf” website solution has a clean, professional design, and we’ve made it as easy as possible for companies to gain an online presence.
Users simply select the options they would like on their website, supply their content, images, and other details and we do everything else!
Our innovative approach allows businesses to enter the online marketplace rapidly, easily, and most importantly the service is extremely cost effective.
At less than £1/day can your business afford not to have a website?
You can learn more about our new service on our dedicated website at www.businesswebsites.org.uk
SEO Experts Sponsor Radoslaw Majewski of Nottingham Forest
SEO Experts are pleased to announce that we are the proud sponsors of Nottingham Forests new Polish international midfielder Radoslaw (Raddy) Majewski.
Raddy who is widely regarded as one of Poland’s brightest talents, joined Forest on a season long loan from Polonia Warsaw with a view to making the move to Nottingham a permanent one.
As a player with bags of talent Raddy reminds us of the typical midfielders of the Cloughie era, and we were lucky enough to be at the City Ground to see his 1st minute wonder goal against Forests long time arch rivals Derby County.
You can find out more about Raddy on the Nottingham Forest website, SEO Experts would like to wish both Raddy and Nottingham Forest the very best during the current and future seasons.
SEO Special Offer – Save £500!
If you want to make a real difference to your online business then take advantage of our SEO Special Offer and save yourself at least £500 on our normal prices!
Our Platinum SEO deal gives you the best of all Worlds with a full website optimisation service at an unbeatable price.
Our Special Offer Platinum SEO Pack will improve your websites search engine ranking, increase your conversion rates from your visitors, and ultimately will increase your websites turnover and profitability.
Read more about SEO Special Offer – Save £500!
PPC Management
For todays topic I thought I’d raise that old chestnut of a problem, PPC Management.
PPC (pay per click) is the paid advertising that many website owners use to drive customers to their websites using Google adwords, Yahoo search marketing, etc, and for one of my customers recently it was proving to be a headache.
Read more about PPC Management
SEO Companies
SEO Companies – So your website isn’t performing and you want to hire an SEO Company, but how do you know if they’re any good or if they’re just an internet version of the snake oil salesman?
It’s a good question, and something we are asked all of the time at SEO Experts, so here’s a quick test that you can perform to put your mind at rest.
Firstly, if the company you’re looking at is using pay per click advertising like Google Adwords, then clearly they aren’t very good – otherwise they’d be at the top end of Google naturally, not having to pay for advertising.
If they can’t get their own company’s website showing in the results, then how can they expect to do anything for yours?
Secondly, you can try out this very informative test that will really show you whether they know what they’re talking about or not (and you can try it out on your own website too!).
Go to their websites home page so that you can see their domain name in the browser bar, say:
http://www.someseocompany.com
Now click on one of the menu buttons, so you get for example:
http://www.someseocompany.com/pay-per-click
Now click the “home” button on the menu. If you end up at something like:
http://www.someseocompany.com/index.aspx or http://www.someseocompany.com/index.html
in other words something with a /filename on the end of their domain name, then they’re idiots who don’t know what they’re doing.
The reason we say this is because as far as Google or any other search engine is concerned, there are 2 identical home pages:
www.someseocompany.com & www.someseocompany.com/index.aspx
This means that any backlinks that you have pointing at your website could effectively be split in 2, halving the effects of any web sites pointing at yours.
But it gets worse…
Now trim out the “www.” bit of the domain so that you get this:
http://someseocompany.com
and see whether the same home page shows up on this domain name – if it does then they really don’t have any clue what they’re doing, because there are now 3 identical home pages on their website.
If you now click a menu button again so that you’re on say:
http://someseocompany.com/pay-per-click [note this is also a duplicate page & that every page on their website will have a duplicate]
and then click the “home” button again, and you’ll get this:
http://someseocompany.com/index.aspx [or whatever /filename they had before]
This is now a FOURTH duplicate copy of the homepage, which could therefore reduce the effectiveness of your websites SEO by 75%, just by an SEO companies ignorance.
Do you really want to pay them or to let them loose with your livelihood?
This is just a quick & simple test, and it is just one factor, so an SEO Company that passes here doesn’t mean that the SEO Company will achieve anything for you.
However, what you can be absolutely guaranteed is that any SEO Company that doesn’t know or correct this is unlikely to do anything for your website or your business, and they are best avoided.
And you’d be amazed at how many of them don’t even know that this is an issue.
We don’t mean to sound arrogant, but it annoys us no end that there are people out there who charge money for search engine optimisation, and who in some cases don’t just achieve nothing, they can actually damage the ranking and performance of the websites they interfere with - permanently.
Please be careful who you deal with, and if you have any queries or concerns about SEO then were always happy to help or give our opinion at SEO Experts.
