You’ve Got Web Site Traffic : Now Convert It Into Website Sales

A successful website requires more than just achieving a high search engine ranking.

Optimizing your website to be search engine friendly is an essential requirement, but once that web site traffic arrives at your site you need Human Being friendly content that turns website visitors into paying website customers.

Many sites get one or the other right, getting both right requires a fine balancing act to satisfy both requirements.

Our Website Content Optimization balances search engine requirements with content that sells.
 

Optimizing Website Content For Search Engines & Human Beings

If you’ve read through our SEO pages then you’ll already be familiar with the different factors that need consideration when optimizing a website to make it search engine friendly.

On previous pages we have discussed how many SEO factors need to be considered not just independently, but also in conjunction with other SEO elements.

We now need to consider how our entire SEO effort needs to be designed in conjunction with the most important consideration of all – converting the visiting web site traffic into paying & loyal website customers.

It must be realised that although a website may achieve excellent search engine positioning, it will not achieve the level of business that it should if it is appealing to search engines, but not to the people who visit it.

A fine balancing act is required to write compelling, emotive content that captures a visitors attention & motivates them to buy, and at the same time to make sure that the content is rich in SEO keywords so that it is appealing to the search engine, & consequently highly visible within the rankings.

We have already touched upon this subject on our Organic Search Engine Optimisation page, this simple equation is borrowed from that page & hopefully highlights the issue:

Poor Search Engine Ranking  x Poor Web Site Content  = Low No. of Visitors x Low Conversion Rate  =  Poor Online Sales

Poor Search Engine Ranking  x Good Web Site Content = Low No. of Visitors x Okay Conversion Rate = Some Online Sales

Good Search Engine Ranking x Poor Web Site Content  = High No. of Visitors x Low Conversion Rate  =  Some Online Sales

Great Search Engine Ranking x Great Web Site Content = High No. of Visitors x High Conversion Rate = Great Online Sales

The necessity of getting both the search engine & Human requirements right cannot be over emphasised.

Search Engine Optimization needs to provide a high volume of web site traffic, & also convince the Human user of your website to buy!

SEO Experts offer a full website content optimization service which is performed by a graduate PhD in English literature who is also an experienced business woman with extensive experience in sales & marketing, ensuring clear, effective content that sells.

SEO Experts offer a range of SEO Services that will improve your websites search engine ranking & result in a corresponding increase in web site traffic & online sales.

Our SEO Services are designed in a modular format to make them as flexible as possible, starting with analysis of your own & competing websites & then moving through to the actual optimization process itself.

SEO Experts SEO Services provide with professional website optimization that will improve search engine positioning & ensure increased web site traffic & a corresponding increase the conversion rate of visitors to your site.

Our SEO Consultants are all experienced business people who understand what is important to you & your business, & who are fully commited in helping you achieve the best results possible.

Our SEO Services are designed in a modular format to be as flexible as possible & to enable you to select only the services that your website needs.

The basic structure of our SEO Services is split into 2 seperate areas.

Firstly, we offer SEO Analysis & Reporting of your websites current optimization so that you can clearly see which areas require attention.

Our SEO Experts Standard & SEO Experts Professional SEO Reports are among the very best on the market & are ideal for businesses that require improved search engine performance, but prefer to keep website access & editing privileges in house.

Other SEO Reports available include our SEO Keywords Analysis Report which uncovers the keywords that are actually used by people searching for your products or services, & Competitor Analysis to allow you to understand how successful websites within your industry achieve their search engine ranking & generate their website traffic.

Secondly, we offer the actual optimisation services themselves, with our SEO Consultants performing the optimization process for you.

These services can be broken down as below:

SEO Web Design: Complete website design for new sites, with optimization built in before leaving the drawing board.

Website Optimisation: Complete optimization of existing websites for improved rankings & peak performance.

The SEO elements within our full optmization module above are available seperately:
Website Structure: Designing a layout & structure of the website & web pages that is search engine friendly & will be correctly indexed.

Website Coding: Correcting coding errors & making sure that Meta Tags are correctly employed & are keyword rich.

Keywords: Identification of major keywords & then ensuring that they are used appropriately & that the website content has sufficient keyword density.

Website Content: Re-writing of your website content by a PhD English Literature to be appealing to both Human customers & search engine robots.

Link Building: Generating quality backlinks & submission to a number of directories that will count as votes for your site.

Pay Per Click Management: Fully managed PPC campaigns for minimum costs, maximum results & improved ROI.

Many of these services run over a 6 month period, with monthly reporting, & fine tuning of SEO performance included in the price.

We firmly believe that our SEO Services are among the very best available & offer exceptional value for money.

For more information on our SEO services please follow the links above, or contact us today.

Analysis of the Search engine optimisation (optimization) (SEO) of your competitors web sites gives you a unique insight into what drives their internet traffic, & allows you to out optimize them, exploiting their weaknesses & building upon their strengths.

Your competitors will have spent time & money conducting their own SEO research – why re-invent the SEO wheel when they’ve already done it for you?

Competitor Website SEO Analysis – Analysing Your Competitors Websites

Optimizing your website for peak search engine positioning will involve working on a number of on-page & off-page elements, including optimising for keywords related to your industry or business, link building, and many other SEO factors.

One way to quickly & easily develop a strategy for optimizing your website is to analyze your competitors websites to discover which keywords & other SEO factors they rank highly for, & then building on those strengths whilst exploiting weaknesses in their search engine optimization.

It is almost certain that your competitors websites will not be optimized for peak search engine rankings, & by analysing your competitors websites you can quickly discover where they have made mistakes that you can correct on your own website, where they have missed opportunities, & where there is the potential for you to out perform them.

Once that you have analysed your competitors website & their corresponding web site performance, there are a number of very powerful SEO techniques that can be applied to give your website a distinct advantage & a much better position within the search engines.

We won’t go into too much detail here of how analysis of your competitors website will help in optimizing your own site since our own competitors might be analysing this very site as you read!

SEO Experts Competition Analysis Report offers you a highly effective, rapid, & cost effective way to develop SEO strategies that work.

Larger organisations, particularly retail businesses with large product filled websites, will find it difficult to achieve high search engine rankings for their web site due to the size of the site & the number of web pages.

SEO Experts Proprietary SEO Technology was developed to counter this exact problem, to overcome the logistical impracticality of large website optimization & to provide an answer to recruiting high volume web site traffic.

Search Engine Optimization (Optimisation) is far more straightforward for small to medium sized web sites than for large product filled, corporate or retail websites.

It is quite common for small, niche websites to easily outrank large, corporate, brand name companies in search engine results pages, & if you’ve read the web pages on our SEO website then you’ll understand why.

Put simply, search engines like Google crawl, index, & rank web pages, not web sites, each individual page is considered as an individual document.

You could think of each page in a web site as being akin to a page in a book, with the pages not bound together, but floating freely & potentially bound together by links, content, keywords, & other on-page & off-page factors.

If the book is well written & clearly marked, then it is quite easy to see how the pages relate together, but if it is, for example, a poorly written & indexed encyclopedia, then it is not so easy to identify the individual pages as being relevant to one another.

This simple analogy sums up why small niche product web sites can achieve higher search engine rankings than their high street, household name counterparts.

If a website for a small business selling handbags, for example, has 75 products, & 100 web pages, each of which has handbag related content, & handbag related links from other handbag related websites, with the internal links being specific & valid, then it is clear what the site is about, that page content is relevant, & it is clear which keywords it should be ranked for.

Conversely, a large department store website will not only sell handbags, but also shoes, clothes, accessories, household goods, & lots more besides.

It will have thousands of products, thousands of webpages, & a complicated & difficult to manage internal linking structure with, more than likely, low relevancy links between pages.

The department store website is not only faced with a logistical nightmare of managing internal web site structure & linking, but with such a large quantity of products it is

a) impossible to efficiently optimize every single page for optimum search engine ranking,

&

b) the different product groups are not relevant to one another & dilute any product specific optimization.

In these situations of large corporate website optimization a different approach is necessary, & that is why we have developed our own Proprietary SEO Techniques to address these problems.

SEO Experts Proprietary SEO Technology adopts a lateral approach to large website search engine optimization, removing the problems of managing a large corporate website & ensuring high volume web site traffic, even to web pages deep within your website.

Although this proprietary technology achieves exceptional results, it must be noted that these techniques are a major undertaking, & as such they are only suitable for large organisations that have the resources to manage them, & the potential increase in turnover to justify the cost of the process.

Our Proprietary SEO Technology can deliver high volume motivated web site traffic, while removing the logistical problems of managing a large website.

Want to Overtake the Competition? : Competitor PPC Analysis Reveals How

Understanding your competitors Pay Per Click campaigns gives you an immediate & obvious advantage, quickly establishing which keywords they actively bid on, allowing you to either emulate their successes or to exploit their weaknesses.

Our Competitor PPC Analysis tells you which PPC keywords they use, their daily budget, cost per click, daily traffic, & more to make your PPC campaign No. 1

The SEO Experts PPC Management Service ranks amongst the best in the SEO industry
 
Competitor Pay Per Click (PPC) Analysis:

Competitor PPC Analysis : Understand the Competition, Then Beat Them

Competitor Pay Per Click Analysis is a rapid, highly efficient method of determining what your competitors are doing to drive their online businesses so that you can either emulate their PPC successes or exploit their PPC weaknesses, or both to increase your website traffic.

With Competitor PPC Analysis we can report their active PPC keywords, daily PPC budget, click through ratios, number of daily clicks, cost per click, & a whole lot more that it has taken them, in some cases, years to refine.

Although it might seem unfair to simply look at the results of your competitors market research, SEO, & keyword analysis and then to use it against them, it allows you to rapidly out-manouever them & surpass their PPC efforts & online sales without spending £thousands or going through the learning curve.

We highly recommend analysing your competitors PPC campaigns first, prior to any other research, to allow you to draw up an ideal PPC campaign strategy, & then to build on this with PPC Keyword Analysis & PPC SEO to make your Pay Per Click Campaign as rewarding as it can possibly be.

SEO Experts Pay Per Click Management Service ranks highly among the best in the SEO industry & will help you to outperform your competition.

Many SEO firms offer a directory submission service where they will list your website in potentially thousands of directories, creating backlinks to your website in the claim that it will help your search engine ranking.

In reality this practise does little to help your website, it is the SEO version of the lazy mans way to get rich. It simply doesn’t work & can actually damage your website by linking from so called “bad neighborhoods.”

Try our Website Optimization Service for directory submission that works 

Directory Submission & Search Engine Placement

Many SEO Companies offer a directory submission service where they will submit your website to Hundreds, or even Thousands of internet directories, claiming that the back links will help to boost you search engine placement & generate lots of website traffic. There is even software available that will automatically handle the submissions for you.

Unfortunately SEO is not that simple. If you could simply press a button, have software submit your website to a few thousand directories, & hey presto, you’re no.1 in Google, then everyone would be doing it, & you wouldn’t be here right now reading this.

The truth about directory submissions is that 99.9% of the links will count for exactly nothing, & rather than seeing your website shoot up the search engine results pages (SERPS), you might well see your website drop down a few pages, or, if you’re extremely unlucky & you’ve managed to link from identified “bad neighborhoods,” then you might disappear out of the rankings altogether, even for good!

The problem with this type of link cheating (because that what it is), is that you have no idea who or where you are linking from. Google however probably does, & if they discover a glut of people creating lots of sudden links from the same directories then they will almost certainly eventually blacklist them, & you along with them.

Thats not to say that directory submissions are all bad, there are a handful of directories that are highly respected & it’s well worth obtaining links from them.

The 2 most obvious are the Yahoo! Directory, which you have to pay a sizeable chunk of money to be in (& you pay up front – if they reject your website you don’t get your money back), & the DMOZ, sometimes called the Google Directory. This directory is free but it is extremely difficult to get your website listed.

The trick really is knowing which directories it is possible to get your site submitted to, & we routinely include submission to a dozen or so excellent directories as part of our website optimization package, which might not sound as impressive as a few Thousand, but the results are probably a Thousand times better.

We can also offer directory submission as a stand alone service, please contact us for more details.

Organic Search engine optimization (optimisation) (SEO) is the process of making sure that every on-page & off-page element of your website measured by search engines is correctly formatted in order to achieve high, natural search engine rankings without having to use pay per click or other forms of paid advertising.

Organic SEO is the most cost effective & successful way to make your online business flourish.
 
Organic or Natural Search Engine Optimization

Organic SEO is the natural, legitimate method of optimizing your website for better search engine rankings while meeting the standards expected & outlined by companies like Google & Yahoo.

It is sometimes referred to as “white hat” optimization, as opposed to “black hat” optimisation which uses dubious or deliberately improper methods to achieve higher rankings.

The starting place really to achieve perfect organic search engine optimization is at the web design stage, carefully planning the web site structure, coding, internal linking structure, meta tags, keywords, & content before actually building the website.

This approach allows you to be clear about what the web site is to achieve, how the webpages relate to one another, & gives you the opportunity to make sure that your optimization is as good as it can possibly be.

SEO Experts offer an SEO webdesign service for businesses that are either building their first web site, or who want to completely overhaul their existing site.

Obviously however, this is not always possible & it may be preferable to optimize an existing site, in which case our website optimization service is needed.

The first place to start with organic search engine optimization is to look at the structure of your website, to make sure that the webpages are laid out & interconnected in a logical & search engine friendly way – this simple starting point can have dramatic effects on the ranking of your website.

Next is to analyse your web sites SEO coding, making sure that there are no obvious mistakes for which your website may be penalised. This includes looking at the meta tags, such as <title>, <description>, <H1>, <H2>, and other factors. These tell the search engine what your website is about.

It is important also to ensure that your website content & keywords are relevant to each other, & that they also tally up with the meta descriptions, linking structure, coding, & hierarchy of the website.

There are many other on-page & off-page SEO factors to consider, which when correctly optimized & looked at in unison by the search engines, will result in much improved search engine positioning.

With all of these search engine optimization requirements to consider it is clear that Organic SEO is a major undertaking, especially when you consider that there are many SEO elements which need to be applied not just individually, but also in conjunction with other search engine optimization techniques.

For these reasons we recommend that you at least try our Free SEO Report before attempting to embark upon any website optimization of your own.

It would be a disaster, & extremely frustrating if you spent the time & effort to try search engine optimization yourself, only to find that you got it wrong & have not only damaged your search engine rankings, but also your online sales.

One other area to quickly touch upon regards search engine optimization of database driven websites. Suppose that your domain name is:

http://www.yourwebsite.com

This might be the website address that you see when you search for your web site in Google. It might also appear like this:

http://yourwebsite.com

This appears to be the same webpage to a Human Being, but to the search engines they are 2 distinctly different webpages.

If you now go into your website & click on the HOME page link from the menu bar you might end up with something like this:

http://www.yourwebsite.com/default.aspx    or    http://www.yourwebsite.com/index.aspx

This is yet another different page as far as the search engine is concerned. It could also appear like this:

http://yourwebsite.com/default.aspx

Again, this is another different version of your home page. In all you have 4 different pages:

http://www.yourwebsite.com

http://yourwebsite.com

http://www.yourwebsite.com/index.aspx

http://yourwebsite.com/index.aspx

Why does this matter?

Imagine the difference it will make to your search engine rankings if all external links point to the same page instead of being diluted by being divided between 4 pages! This is a common problem that most web designers seem oblivious to.

Another database driven website problem is the long alpha-numeric address codes that you sometimes find, such as:

http://www.yourwebsite.com/Product.aspx?sid=n&Cd=6edg9515-5b5e-47c4-b19b-af3c2691a397

This kind of web address gives the search engine no meaningful information to index. How much better if your website address followed the format:

http://www.yourwebsite.com/ProductCategory/ProductType/IndividualProductData

SEO Experts are one of the only SEO Companies to understand SEO problems of this depth, & we also offer an optimization solution to the problem, a non intrusive solution for existing database driven websites ensuring no loss of data or database corruption.

There is another very important consideration to make when optimizing your website, which is that you need to not only optimize to be search engine friendly, but also to optimise to be Human Being friendly as well.

There is little point in driving traffic to your website if none of that traffic converts into customers, & this is a common area where many websites fail.

It is amazing how many businesses have an online presence with website design that is extremely poorly executed, poor quality content, & a confusing or off putting sales message or “call to action.” You can see how your web site will perform with the rather obvious “equations” below:

Poor Search Engine Ranking  x Poor Web Site Content  = Low No. of Visitors x Low Conversion Rate  =  Poor Online Sales

Poor Search Engine Ranking  x Good Web Site Content = Low No. of Visitors x Okay Conversion Rate = Some Online Sales

Good Search Engine Ranking x Poor Web Site Content  = High No. of Visitors x Low Conversion Rate  =  Some Online Sales

Great Search Engine Ranking x Great Web Site Content = High No. of Visitors x High Conversion Rate = Great Online Sales

Clearly Search Engine Optimization needs to not only provide a high volume of web site traffic, but also consider the Human user of your website!

Your website needs to instill confidence in your customers & to promote professionalism, trustworthyness, & to have a clear message promoting your Unique Selling Proposition (USP).

Think of your website as an extension of your physical business – would you allow your business premises to look shabby or uninviting to customers?

SEO Experts not only offer a full web design service, but also website optimization for existing websites, & a website content re-writing service.

Our website content re-writing is performed by a graduate PhD in English literature who is also an experienced business woman with extensive experience in sales & marketing.

In summary, organic search engine optimisation is a major task with a multitude of SEO factors to consider, but the resulting benefits to your online business, through improve search engine rankings & web site traffic, make it well worth the time, effort, & cost.

SEO Experts are specialists in Search Engine Optimisation, our SEO Consultants can help you to achieve high search engine rankings & deliver the kind of high volume, motivated web site traffic that most businesses only dream of. Try out Free SEO Report today to see what SEO Experts can do for you.

Does Your PPC Campaign Work? : PPC Optimisation Ensures it Delivers

Optimisation of your Pay Per Click (PPC) advertising Campaigns is more than just choosing your keywords & bidding on them.

In order to achieve maximum Return on Investment, careful planning & PPC management are necessary to ensure that your campaign ties seamlessly into your website optimization & Website content.

SEO Experts Pay Per Click Management Service Delivers the results that you want.
 
Pay Per Click (PPC) SEO is how we describe bringing together all of the PPC elements to create an efficient, cost effective, & profitable Pay Per Click campaign.

Although the idea of Search Engine Optimisation may seem at odds with a Pay Per Click Campaign, it is important to understand a number of finer PPC considerations to fully appreciate the idea behind pay per click optimisation.

Most SEO Companies that you encounter will explain the importance of PPC Keyword Analysis, which is fairly obvious since keywords are the single most important factor in driving website traffic, & where PPC is concerned, you have to pay for each & every web site visitor.

However, what most SEO firms don’t tell you is that whatever keywords you think you should be using are almost certainly NOT the right keywords.

Also, with regards to PPC, you will pay more for every keyword that is not directly related to your website content, making website SEO critical, even for Pay Per Click Campaigns.

In addition, since some PPC keywords can have a very high cost AND high search volumes, you need to carefully manage which keywords & phrases you will target.

Whilst it might seem counter intuitive to only bid on specific keyword combinations & long tailed keywords rather than on more general phrases & words, a careful focus on targeting customers who are motivated to buy your product or service is essential to avoid runaway PPC advertising costs & to maintain your profitability & Return on Investment.

A very useful service that we offer is Competitor PPC Analysis to allow you to optimize your PPC campaign around your competitors most successful keywords, & to exploit gaps & weaknesses in their campaigns.

We can reveal the PPC keywords that your competitors are using, the traffic they receive from them, & even how much they are paying!

Finally, it is important to remember that your PPC Campaign must be optimised to benefit your customers, & to make sure that a high percentage of them convert into sales once that they reach your site. Your Website Content Optimization must not only match your keywords, but also convert web site vistors into customers.

SEO Experts Pay Per Click Management Service ensures that all of these considerations & more are taken into account to make your PPC campaign as profitable as possible.

Please read our PPC pages for more helpful information in making your PPC campaign more successful.

Pay Per Click (PPC) advertising through Google Adwords, Yahoo Search Marketing, & MSN AdCenter helps you to drive highly targeted traffic to your website.

Careful PPC Management allows you to control costs without hindering performance giving you maximum results for minimum cost, plus an excellent Return on Investment (ROI).
 
Pay Per Click (PPC) Advertising is a service offered by Google (Adwords), Yahoo (Search Marketing), & MSN (adCenter) where website owners bid for desrirable keywords in order to drive targeted web site traffic to their websites via the small advertisements that appear on the right hand side of search engine results pages.

In essence the highest bidder for each keyword is rewarded by having their PPC advertisement appearing highest in the search engine results for that keyword, with a charge being applied only when the advertisement is clicked (hence Pay Per Click).

Pay Per Click advertising may therefore appear at first glance to render Search Engine Optimisation obsolete, but unfortunately this is not the case.

Whilst PPC advertising can be viewed as a short cut to bypass search engine optimization, it can also be seen as a penalty for not optimizing your website properly – instead of getting Free, organic traffic, you have to pay for every visitor whether they buy or not, & there are a couple of other considerations to make.

Firstly, PPC keywords can have wildly differing bid requirements, with some of them costing several £pounds per click AND on top of that achieving a very high number of searches, & therefore very high click through rates.

This combination can rapidly rack up a seriously high Pay Per Click bill, running into $10’s of Thousands of Dollars PER MONTH in some cases.

Unless you have an excellent conversion rate of visitors into sales & a high value, good margin product, then you can easily find your PPC Campaign in trouble.

This is why careful PPC Management is absolutely critical.

Secondly, & unknown to many “PPC Gurus,” the cost per click that you will end up paying is directly linked to your websites content. That is to say that if you bid on the keyword phrase “sports news” but in reality your website is predominantly optimised around selling sporting memorabilia, then you will end up paying more for your traffic than if your website was truly geared around the latest sporting news.

The reason for this is to stop people deliberately trying to “spam” visitors onto their website by using misleading advertisements.

Pay Per Click advertising however, when used correctly, is a fantastic tool to gain highly targeted & highly motivated (to buy) web site traffic almost instantly, we have worked with companies who have seen their turnover quadruple overnight.

SEO Experts PPC Management Service controls every aspect of your PPC Campaign ensuring maximum results for minimum costs.

Please be sure to read our PPC pages for more detailed information about the different aspects of Pay Per Click Advertising.

The Success of your Pay Per Click advertising campaign through Google Adwords, Yahoo Search Marketing, & MSN AdCenter relies upon your having the right keywords.

PPC Keywords can have a high cost, so un-necessary or incorrectly targeted keywords result in avoidable & un-necessary costs which will severely damage your ROI & profitability.

SEO Experts Pay Per Click Management Service helps you to get it right.Pay Per Click (PPC) Keywords Analysis

Keywords are the fuel that will drive customers to your web site, making keyword analysis vitally important in any form of search engine optimization.

PPC Keywords can also be very expensive, ranking Pay Per Click Keywords Analysis as critical for a successful paid advertising campaign.

There are a variety of SEO tools available to help in choosing the most popular keywords for any given topic, but there is a more fundamental problem that you need to address first before embarking on bidding for, or optimizing around any keywords, or keyword phrases.

This involves understanding the vocabulary & hence keywords that your customer actually uses.

What tends to happen is that professionals or trade insiders tend to use industry standard terms & phrases, & inevitably will think & use these terms as part of their professional vocabulary, assuming that everyone else uses them too.

In reality this is often untrue, & keywords generated in this way will not achieve the best results, since it is not the language that the customer speaks.

Successful Keywords Analysis involves a long & painstaking exploration of not only standard industry terms, but also synonyms, search traffic, competitor keywords analysis, & even if necessary, customer surveys.

Only if you understand the actual language & consequent keywords that your potential customers use will you see a significant improvement to your web site traffic & sales conversion rate.

In Organic Search Engine Optimization it is desirable to optimise your web site for as many keywords & long tailed keywords as possible to attract as much web site traffic as possible, since the traffic has no cost. With PPC Keywords this is not the case.

Although it might seem intuitive to use as many keywords as possible in your PPC campaign, & to use general keywords that will attract large numbers of clicks, this will almost always be a very costly mistake, significantly reducing your margins & Return on Investment.

Pay Per Click Keywords, since they have a cost associated to them, need to be very specific & very targeted to ensure that only motivated buyers who are genuinely interested in purchasing your product or service click through to your website, minimising costs & maximising profits.

Ampersat’s Pay Per Click Management Service selects the most cost effective, results driven keywords that will make your PPC campaign succeed.

Please read our PPC pages for more helpful information in making your PPC campaign successful.