The first thing that you should know about search engine optimisation is that there are actually 2 different things to consider, these are your on-site optimisation, and then your off-site optimisation. On-site optimisation refers to the important things on your website itself, like the structure of the
Meta tags are extremely important to search engines, they tell them what the page is (supposedly) about. Notice that I said page there, and not site. This is something important to remember, that search engines rank web pages, not websites, and will give you a clearer picture
Headings are another very important part of your on-site search engine optimisation. They start with a <H1> (the most important heading), down to <H5> (the least important), and you’re supposed to use them in order, starting with <H1> and then <H2>, etc.
Your content on your site is of course also vitally important, not only because this is the “meat on the bones” of the optimised title, description, and headings, but also because this is what will determine whether or not you’re successful at selling your products or services.
Creating outbound links, or in other words links that point visitors from your site to another site might seem counter-intuitive, after all, most people spend most of their time trying to get links from other sites to point at their own site. You might even have a
It’s been widely accepted for quite some time that the links that point back to your site (otherwise known as backlinks) are very important in terms of ranking well in Google. But getting them can be difficult, and if you don’t do it right then it can