How to Optimise Your Website (the Right Way)

Learn how to optimise your website the right way and following Googles guidelines by following our simple step by step plan!

Let’s Get Started

The first thing that you should know about search engine optimisation is that there are actually 2 different things to consider, these are your on-site optimisation, and then your off-site optimisation.

On-site optimisation refers to the important things on your website itself, like the structure of the site, the meta title, meta description, headings (H1, H2, etc), the content, and the interlinking and menus within the site. [Read more…]

On Site Optimisation – Meta Tags

Meta tags are extremely important to search engines, they tell them what the page is (supposedly) about.

Notice that I said page there, and not site. This is something important to remember, that search engines rank web pages, not websites, and will give you a clearer picture of what each meta tag is for. [Read more…]

On Site Optimisation – Headings

Headings are another very important part of your on-site search engine optimisation.

They start with a <H1> (the most important heading), down to <H5> (the least important), and you’re supposed to use them in order, starting with <H1> and then <H2>, etc. [Read more…]

On Site Optimisation – Content

Your content on your site is of course also vitally important, not only because this is the “meat on the bones” of the optimised title, description, and headings, but also because this is what will determine whether or not you’re successful at selling your products or services.

One of the most common mistakes that people make is to decide that they want their website to rank for a keyword or phrase, and then to repeat over and over again, ad infinitum, thinking that it will help them to rank better. [Read more…]

On Site Optimisation – Outbound Links

Creating outbound links, or in other words links that point visitors from your site to another site might seem counter-intuitive, after all, most people spend most of their time trying to get links from other sites to point at their own site.

You might even have a feeling that you want all of the oomph from your own website for yourself, and you’re not going to share it with anyone else by giving them links – it’s mine, all mine! [Read more…]

Off Site Optimisation – Backlinks

It’s been widely accepted for quite some time that the links that point back to your site (otherwise known as backlinks) are very important in terms of ranking well in Google.

But getting them can be difficult, and if you don’t do it right then it can cause you major problems. Like getting banned. [Read more…]

Off Site Optimisation – Getting Traffic

Traffic is the life blood of any website or online business. At the end of the day it’s what search engine optimisation is all about – you want to rank higher so that more people find you, and you get more traffic to your website.

But besides optimising your site and building backlinks to get you as high as possible in the rankings, is there anything else that you can do? [Read more…]

Search Engine Optimisation – The Summary

So there you have it. If you’ve read through the sections of “how to optimise your website” then you’ll now see just how easy search engine optimisation is.

You can now go and do it yourself instead of paying some oversized behmoth of an SEO company a small fortune to do it for you. [Read more…]

Website Analytics

Using Website Analytics : Understanding How Customers Behave

Website Analytics allow you to see how your website is really performing, & therefore how you can improve it. [Read more…]