The techniques outlined in this manual are the same methods that we use to reduce the PPC costs of our customers by up to 90% overnight.

Also included are internet marketing techniques and keyword research tools that we use to swell the number of highly motivated buyers to our customers sites to increase their turnover and bottom line.

Don’t miss out on out PPC Management Course, once the 1st 100 copies are sold the price will go up to the regular price of  $495.

PPC (pay per click) is the paid advertising that many website owners use to drive customers to their websites using Google adwords, Yahoo search marketing, etc, and for one of my customers recently it was proving to be a headache.

He had initially contacted us to optimise his website so that it appeared naturally in the search results – it wasn’t showing up anywhere at this point (I’m happy to report he is now on page 1 for all of his keywords except 1, which is sat at the top of page 2) – and consequently he was relying on adwords & Yahoo quite heavily.

Our brief was to improve the natural search engine optimisation of the website so that the PPC costs could be trimmed back, since they were eating quite disturbingly into his bottom line.

Alongside starting the optimisation of the website we suggested that we should have a look at his PPC campaign as well and see whether we could help to cut the costs there, since this was the cause of the problem, which he was happy to try.

On the day before implimenting our PPC recommendations our customer had paid around £75 in adwords costs alone, which works out to around £2250 per month, a pretty standard cost per month for him.

The day after implimenting our recommendations his adwords bill came in at £25 – a saving of 66% working out to £50 per day, or £1500 per month – and with no drop in the number of enquiries.

We also noted that more than half of these costs were coming from 1 keyword and so we implimented a strategy to achieve natural ranking for that keyword, allowing it to be dropped from his adwords campaign.

We believe that this will take no more than a couple of weeks, and at that point his daily adwords bill will drop to around £10, an 86% reduction in advertising costs saving £65 per day, or a staggering £1950 per month or £23,400 per year (sorry Google!).

So you may be wondering how we achieved this?

Well, the truth of the matter is that generally adwords campaigns gradually become bloated with more and more keywords and phrases, and the vast majority of them have no impact on sales whatsoever. It is common for us to be able to reduce adwords costs & other PPC costs by anywhere between 60% to 90%.

That’s quite a substantial saving.

While it is tempting to cast the PPC net as far and wide as possible to catch as many customers as possible, what you really need to do is to concentrate on the “action” or “buying” keywords and phrases, and nothing else (usually).

What we do is to identify what these keywords and phrases are, remove the excess, and add any new key phrases and words that are missing.

In the example above we more than paid for our services in the money saved in month 1, in fact our customer saved money overall even after paying his new, lower adwords bill and our bill too.

Over the course of a year he will save the equivalent of a persons salary, so maybe he’ll buy himself a new sporty car or other toy

If you feel that your PPC bills are too high and would like us to reduce your PPC costs, then contact us to enquire about our PPC Management Service and improve your bottom line today!

Pay Per Click Not Performing? : Our PPC Management Service Delivers Impressive Results

Pay Per Click (PPC) Campaigns using paid advertising from Google Adwords, Yahoo! Search Marketing, & MSN AdCenter are great ways to achieve high visibility in search engine results pages (SERPS), but care must be taken to carefully manage advertising costs & to make sure that the campaigns provide an acceptable Return on Investment.

The SEO Experts PPC Management Service delivers maximum results with the minimum stress.
 
Our Pay Per Click Management Service Makes Sure That Your PPC Campaigns Work. With Organic Search Engine Optimisation proving difficult to achieve for most businesses, many turn to Pay Per Click (PPC) advertising to enhance their search engine ranking & to boost their online sales.

While it is always best to achieve results with natural, ethical search engine optimization, & we would always recommend website optimization as the best route to take, pay per click offers an immediate solution to websites that have found it difficult to achieve higher search engine positioning, & for businesses operating in saturated markets with dominating web sites & very broad, generic keywords.

The benefits of PPC advertising are clear, with high visibility, an ensuing increase in web site traffic, & the corresponding increase in web site sales that improved rankings bring.

The downside is that some keywords cost an awful lot of money, & if you get your PPC campaign wrong, you end up seriously out of pocket.

The real dangers with PPC campaigns arrive through poor PPC management, where keywords analysis is not performed diligently, & where superfluous & inefficient keywords are actively bid on, & the resulting clicks paid for with little if any result at the end.

Careful Pay Per Click Management is necessary to identify which PPC keywords are desirable, which are cost effective & offer a generous Return on Investment, & to cut keywords that do not perform.

The only way to know this is to analyse the performance of the PPC campaign & to adjust as necessary over time.

There is a great temptation with PPC Campaigns to bid on any & every possible keyword & phrase that even remotely matches your business website, but this is a serious error to make.

Only visitors who are highly motivated will convert into paying customers, with all other than very focussed click throughs ending up as wasted profits.

SEO Experts Pay Per Click (PPC) Management Service takes care of all of these problems for you.

Our experienced PPC & SEO Consultants can either trim & refine existing PPC Campaigns, or establish a new, optimally designed Pay Per Click Campaign to enhance your online business.

Our PPC Management Service consists of the following stages:

Competitor PPC Analysis: We Analyse the keywords & other PPC factors of successful PPC Campaigns in your industry to take you light years ahead of competing websites in a single step. This allows you to build on their strengths & exploit their weaknesses.

PPC Keywords Analysis: Your PPC Consultant will perform keywords anaysis to uncover the search terms that your customers are really using, & remove keywords that don’t deliver results in order to maximise sales & Return on Investment (ROI).

Pay Per Click Optimisation: Your PPC campaign must be optimized around your website.

Sometimes slight changes to website content are needed to ensure that you pay the minimum possible price for each & every click. Many PPC companies do not even recognise that this technique exists.

Website Analytics software is also installed on your website, plus training of how to interpret the results, so that the effectiveness of your PPC Management can be produced, & the campaign continuously optimised.

Our PPC Management Service is among the very best available, offering exceptional value for money compared to services offered by other PPC Management Companies.

For a quote for our Pay Per Click (PPC) Management service tailored specifically to your campaign requirements contact SEO Experts today.

Our Pay Per Click Management Service represents a sound investment for your business, ensuring vastly improved website performance, reduced PPC advertising costs, significant increase in online sales, & a fantastic Return on Investment.