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SEO Experts Proprietary SEO Technology for Larger Organisations
Larger organisations, particularly retail businesses with large product filled websites, will find it difficult to achieve high search engine rankings for their web site due to the size of the site & the number of web pages.
SEO Experts Proprietary SEO Technology was developed to counter this exact problem, to overcome the logistical impracticality of large website optimization & to provide an answer to recruiting high volume web site traffic.
Search Engine Optimization (Optimisation) is far more straightforward for small to medium sized web sites than for large product filled, corporate or retail websites.
It is quite common for small, niche websites to easily outrank large, corporate, brand name companies in search engine results pages, & if you’ve read the web pages on our SEO website then you’ll understand why.
Put simply, search engines like Google crawl, index, & rank web pages, not web sites, each individual page is considered as an individual document.
You could think of each page in a web site as being akin to a page in a book, with the pages not bound together, but floating freely & potentially bound together by links, content, keywords, & other on-page & off-page factors.
If the book is well written & clearly marked, then it is quite easy to see how the pages relate together, but if it is, for example, a poorly written & indexed encyclopedia, then it is not so easy to identify the individual pages as being relevant to one another.
This simple analogy sums up why small niche product web sites can achieve higher search engine rankings than their high street, household name counterparts.
If a website for a small business selling handbags, for example, has 75 products, & 100 web pages, each of which has handbag related content, & handbag related links from other handbag related websites, with the internal links being specific & valid, then it is clear what the site is about, that page content is relevant, & it is clear which keywords it should be ranked for.
Conversely, a large department store website will not only sell handbags, but also shoes, clothes, accessories, household goods, & lots more besides.
It will have thousands of products, thousands of webpages, & a complicated & difficult to manage internal linking structure with, more than likely, low relevancy links between pages.
The department store website is not only faced with a logistical nightmare of managing internal web site structure & linking, but with such a large quantity of products it is
a) impossible to efficiently optimize every single page for optimum search engine ranking,
&
b) the different product groups are not relevant to one another & dilute any product specific optimization.
In these situations of large corporate website optimization a different approach is necessary, & that is why we have developed our own Proprietary SEO Techniques to address these problems.
SEO Experts Proprietary SEO Technology adopts a lateral approach to large website search engine optimization, removing the problems of managing a large corporate website & ensuring high volume web site traffic, even to web pages deep within your website.
Although this proprietary technology achieves exceptional results, it must be noted that these techniques are a major undertaking, & as such they are only suitable for large organisations that have the resources to manage them, & the potential increase in turnover to justify the cost of the process.
Our Proprietary SEO Technology can deliver high volume motivated web site traffic, while removing the logistical problems of managing a large website.
