Headings are another very important part of your on-site search engine optimisation.
They start with a <H1> (the most important heading), down to <H5> (the least important), and you’re supposed to use them in order, starting with <H1> and then <H2>, etc.
To be honest it doesn’t seem to make any difference if you skip from a <H1> to a <H4> missing the other 2.
What you should make sure you do though is to give every page a <H1> – this is a very important indicator of what the page is about.
If you read the last part about how to handle meta tags then you’ll already be familiar with our book analogy. If not then you should go back and read it.
The <H1> then you can think of as being like the heading of a chapter in a book, giving you an indication of what you’re about to read.
Alternatively you could think of it like the headline in a newspaper, the thing that catches your attention at the top of the page, with the <H2>, <H3>, etc being sub headings, or headlines of smaller, but maybe related stories on the page.
Of course you’d be wanting to put your keywords or key-phrase in the heading, but you don’t need to go wild and jam it full of keywords, or just have the keyword and nothing else.
For example, maybe you sell blue widgets.
Having a <H1> of just “blue widgets” doesn’t really give very much away, you should expand on it to give your visitors more information.
Maybe you sell the best blue widgets in the world, or you have the biggest selection, or yours are made from aluminium, or plastic, or rubber. You get the idea, it’s about making it useful, not about trying to abuse it to get your site ranking higher.
I don’t really know what else to say about headings and search engine optimisation, that really is it!