Rather than having a separate cast study for each of the Coldwell Banker sites we worked on, we thought it would be easier to put them all on 1 page.
Coldwell Banker are one of the most well known real estate agents in the USA, with offices in virtually every state, and often multiple offices in each state.
We were asked to provide SEO services for a number of participating “affiliates” (that’s the same as franchisees in the UK), mainly in the outlying US Virgin Islands and other island locations.
At the time the real estate market was red hot, with many Americans and other nationalities looking for retirement homes, holiday homes, and investment properties in these locations.
Of course in such a bubbling economy, and hot market, there are dozens of competitors to contend with.
We performed essentially the same process for each site.
First of all we corrected errors on the sites, and made sure that they were optimised for their main keywords. Then we built worked on each site every month to achieve the results they needed.
For each site there are a number of keywords that we worked on, to make this easier to follow we’re just giving the main keyword that we worked on for each site.
The results are below:
|ColdwellBankerBVI.com||BVI real estate||Page 1|
|ColdwellBankerBahamas.com||Bahamas real estate||Page 1|
|BermudaRealty.com||Bermuda real estate||Page 1|
|ColdwellBankerCur.com||Curacao real estate||Page 1|
|ColdwellBankerStKittsNevis.com||St Kitts real estate||Page 1|
|ColdwellBankerVI.com||St Croix real estate||Page 1|
One thing to note is that Coldwell Banker are an American company, and are mainly selling to the US market, so the rankings needed to occur in Google US results.
In order to see them as they appear to American users, you’ll need to use a little trick.
What you may not realise is that Google forces you to look at the local results based on where you search from, if you’re in the UK, then you’ll see Google UK results, if you’re in Germany then you’ll see Google DE results, etc.
In order to overcome this you need to use a little known trick, so that you can see the results in other countries.
All you need to do is to go to the taskbar (as shown below) and on the very end type in &GL=XX where XX represents the country code that you want to see.
So, for example, if you want to see the US results you type in &GL=US (GL stands for global level).
Hit the return key and now all searches and results that you see will be from the US results.
This will only be reset to your own countries results when you hit the Home button and perform searches again from there.
You can then check the rankings of your site as it appears to users in other countries.
If you perform these searches then you’ll see the Coldwell Banker sites high on the 1st page of Google for many search terms, all of which are highly competitive and are a testament to the quality and effectiveness of our SEO services.