SEO Blog
New Customer
Ordinarily we don’t announce who our customers are, since they would then get inundated with emails and phone calls from every seo company this side of India trying to take their business.
In this case we decided to do a little case study, since the company is owned by my Brother in Law, so it’s as safe as houses.
The company in question is Autoclaves Group, who make – well, autoclaves of course!
“What’s an autoclave?” I hear you cry.
An autoclave is like a giant pressure cooker that is used for curing silicon moulds used in the aerospace industry & formula 1, for sterilising medical equipment, breaking down waste, and a whole host of other applications.
Autoclaves Group are doing very nicely at the moment, they have launched a new website, and have just employed a new sales manager, Boyd Read who was sales manager at Aeroform (click the link to read the news) who have just gone into administration.
We have gone through the new site and made a number of changes to optimise it, and have then started work on the off-site optimisation.
Although the new optimised website hasn’t gone live yet, the off-site optimisation has worked a treat, with Autoclaves Group now doing much better in Google already. Some of the terms we’ve been working on:
Autoclaves – now 3rd (with only Wikipedia above them) from around 7th previously.
Autoclave – now 6th from around 65th.
Aerospace Autoclaves – now 5th from 18th
Industrial Autoclave – now 5th from 75th
These improvements took just 6 weeks to achieve, and we are continuing to work to improve them further and to help Autoclaves Group to the top of the search engine rankings.
Who Can Get My Website to No.1
Who can get my website to no.1?
This is a question that many business and website owners ask themselves regularly, since clearly, the higher in Google and the other search engines you are, the more visitors, customers, and sales you’ll get.
Well the truth is that it’s difficult for any seo company to promise or guarantee that they’ll get your website to no.1, it depends on your competitors, how much work they’ve put into the seo of their sites, and the niche that you’re working in.
If you’re trying to get to no.1 for “shoes” then it’s clearly going to be much harder than getting to no.1 for a longer, more descriptive term in a smaller market, like perhaps “Japanese slip-on shoes”, so always bear this in mind.
However, here at SEO Experts we are so confident that we can get your website onto page 1 that we offer an unbeatable guarantee:
“We’ll get you to page 1 or we work for free!”
So when you’re next wondering who can get my website to no.1 remember that while we can’t guarantee the no.1 spot, we have lots of customers who are at no.1, and we’ll definitely get you to page 1 – or we work for free!
3 Easy Ways to Significantly Speed up your Website
In our last blog post we promised to show you 3 easy ways to significantly speed up your website – so here you go!
The main problems with site speed or the time it takes a site to load are related to the size of the files that are relayed from the server that the website lives on to the users browser.
Think of all of those images, css files, javascript files, and the rest of the html, text, etc.
All of this takes up space, and so if you can reduce it then your site will load faster – simple!
So to speed up your site significantly go through these 3 steps:
1) ZLIB Compression
This could speed up the delivery of your site by making it load up to 4 times faster!
To use this you need to have ZLIB compression enabled on your server – there is a simple method to find out (see the link below), or you could just ask.
If you do have ZLIB compression enabled, then it’s a simple matter of adding 2 lines of code at the top of the header.php file (assuming you’re using Wordpress or some other dynamic website platform), or at the top of your static html files, and your server will do the rest.
Your site is delivered in compressed form, the users browser will unpack it and display the site!
Rather than me just repeating what’s been said elsewhere, you can just follow this link to find out more – you can even test the speed of your site afterwards to make sure it’s compressing properly.
2) GZip Compression
Although ZLIB compression works wonders, it doesn’t address the problem of the size of css files and javascript files, to reduce the size of these we use GZip compression.
First of all you should check to see whether you can reduce the number of css and javascript files by combining them together, so that only one file needs to be called, rather than lots of them.
You can also strip out comments and white spaces/blank lines from your files to make them even smaller.
Once you’ve done this you can happily GZip the files and you will now have an even faster site!
If you use wordpress then there is a GZip plugin or 2 available – we won’t recommend one here, since new plugins are continuously coming out, and old ones might stop working with newer versions of Wordpress.
Just check the plugins section at Wordpress and find the best and latest version.
3) Crunch your Images
Obviously one of the biggest file sizes on many sites will be the images, including logos, etc.
If you can reduce the image sizes then this will also help to tremendously speed up your site.
We use the free version of a program called Pixillion to reduce our image sizes, you can easily cut the file size by 50% without seeing much of a change in the visual qualities of the image, sometimes more – this can save some serious bandwidth.
If you follow all 3 of the simple steps outlined above then you will see that you can quickly and dramatically increase your websites speed.
You might even see that your conversion rates increases too, and you won’t need to even dream (or have nightmares about) moving your site to another host!
How important is site speed for seo?
You might have noticed recently that Google have started to press the issue over site speed and how well websites will rank, but just how important is site speed?
We’ve had discussions recently with people who have been contacted by a number of hosting companies who supposedly have very fast servers.
What they are basically doing is trying to frighten people into moving all of their sites to them, because if they don’t “they’ll stop showing up in Google!”
Whilst Google are pushing for a faster web, since this enhances the surfing experience, it is, as they readily point out, only one of over 200 factors that determine ranking, so clearly no one is going to drop off the Earth because their site is too slow – at least not yet!
We should always bear in mind that Googles core business objective is to deliver relevant results – not the fastest websites – and if they did just return the fastest sites, then clearly that would be at the expense of the most relevant results, which would clearly be unacceptable.
So at the moment your site speed should not be anything to worry too much about from a ranking and seo point of view.
However… it is always desirable to give your visitors the best experience possible, which includes not having to sit their waiting for each page to load.
There is no doubt that a slow site will result in lower conversion rates, and so there is a compelling reason to make your site as fast as it can be anyway.
For many people the thought of moving their site to a new server will send shivers down their spine, and with good reason, but there are a couple of ways that you can speed up your website tremendously without having to move servers at all!
Well cover these in the next blog post “3 Easy Ways to Significantly Speed up your Website”
Pay Per Click Management Manual
SEO Experts are pleased to announce the launch of our PPC Management e-course which is available as a downloadable PDF from www.PPC-Management.org & www.payperclickmanagement.org.uk for the incredible price of just $149.95 to the first 100 customers.
The techniques outlined in this manual are the same methods that we use to reduce the PPC costs of our customers by up to 90% overnight.
Also included are internet marketing techniques and keyword research tools that we use to swell the number of highly motivated buyers to our customers sites to increase their turnover and bottom line.
Don’t miss out on out PPC Management Course, once the 1st 100 copies are sold the price will go up to the regular price of $495.
